Jeep Unveils 2027 Jeep Wrangler Smoky Mountain Special Edition
Jeep waited for the 14th annual Smoky Mountain Jeep Invasion on August 20th this year to announce the tenth special-edition model in its Twelve 4 Twelve Wrangler series, and for good reason. The 10th Special Edition is inspired by (and named after) the Smoky Mountain Invasion event in Pigeon Forge, Tennessee, one of the largest gatherings of Jeep enthusiasts in the country. Stivers Chrysler Dodge Jeep Ram gives you the details.

“Few places capture the spirit of the Jeep brand quite like Smoky Mountain Invasion,” said Branden Coté, Jeep brand CEO. “This event brings together thousands of members of the Jeep community who share a passion for adventure, freedom and the outdoors. The Wrangler Smoky Mountain special edition celebrates that connection, honoring the people, the place and the passion that make this gathering so special, while delivering the legendary capability, open-air freedom and personalization that define every Jeep Wrangler.”

The 2026 Jeep Wrangler Smoky Mountain Special Edition is based on the Willys 4-door trim and is available with either a 2.0-liter turbocharged inline-4 or 3.6-liter V-6, and eight different exterior colors. Specific exterior features included on the model include:
- Standard 33-inch and available 35-inch BFGoodrich KO2 All-Terrain tires
- Standard steel rock rails, Dana 44 front and rear axles, locking rear differential, 4.10 axle ratio, and trailer hitch
- 17-inch smoky black wheels inspired by the mist-shrouded peaks of the Great Smoky Mountains, complementing Wrangler’s legendary off-road capability
- A gloss black version of the iconic Jeep seven-slot grille
- Exclusive Smoky Mountain hood-side decals inspired by the rugged peaks and winding trails of its namesake
- Body-color hardtop and fender flares for a refined, integrated appearance (Sky One-touch power top available)

Wrangler Smoky Mountain also brings together robust materials, careful craftsmanship, and special commemorative details inspired by the breathtaking Great Smoky Mountains. Its exclusive interior offers a simple, rugged feel, while touches like Terracotta stitching and metallic Blaze Orange accents add charming pops of color that capture the beauty of the sunrise over the mountains. Practical additions to the Willys interior include heated seats & steering wheel, automatic dual-zone climate control, and a universal garage door opener. Visual enhancements include:
- Premium Black Ferndale cloth seats with rugged embossed texture and deeper, more aggressive side bolsters in Black Soulmate
- Terracotta accent stitching with metallic Blaze Orange accents
- Upper seat bolsters embossed with a 1941 Willys parachute graphic, reinforcing Jeep heritage and the exclusive Jeep “drop” collection
- Wrapped instrument panel with Addax technical-pattern
- Anodized carbon trim rings with a distinctive smoked-out finish
- Rear swing gate plaque showcasing the exclusive Jeep Wrangler “drop” motif with a 1941 Willys parachute graphic against a star-filled Smoky Mountain night sky
- Gray metallic and satin chrome shifter medallion featuring a mama bear and cub graphic celebrating the region’s iconic wildlife
You can count on Jeep to never forget where it came from or what it means to its owners and fans. Orders are now open at Stivers CDJR for the 2027 Jeep Wrangler Smoky Mountain special edition, offered at just $80 above a popularly equipped Wrangler Willys trim.
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